Today is Valentine’s Day and when I think of Valentines I think about hearts and the hearts of my fellow bankruptcy attorneys and our bankruptcy marketing efforts as I sit here in Mr. Speier’s bankruptcy hearings.
President Obama recently issued a proclamation again declaring February National heart awareness month. What does this have to do with Bankruptcy Marketing?
The President said
“Maintaining a strong heart is key to a long and healthy life. The number one killer of American men and women, cardiovascular disease is responsible for one out of every four deaths in the United States. During American Heart Month, we renew our fight, both as a Nation and in each of our own lives, against the devastating epidemic of heart disease.
While anyone can develop heart disease, those with high blood pressure or high cholesterol and those who smoke are at greater risk. Risk factors like diabetes, obesity, poor diet, physical inactivity, and excessive alcohol use can also increase the likelihood of developing heart disease. By adopting a few healthy habits — getting regular exercise; not smoking; eating diets rich in fruits and vegetables and low in salt, saturated fat, and cholesterol — each of us can reduce our risk. Following health care providers’ instructions can also improve heart health and lessen the chance of heart attack.”
The Bankruptcy Marketing opportunity is that by taking care of ourselves as bankruptcy attorneys, we will have the energy and the drive to serve our clients and to find other clients. Studies have shown that as little as exercise three times a week for 30 minutes a day will greatly increase our health.
Bankruptcy Marketing is a full time job to promote our practices. Without health and vitality, the bankruptcy market effort saps our energy and wellbeing. In order to carry out marketing efforts, we have to take care of ourselves and our hearts.
In my family there is a history of heart disease. My father had a heart attack at age 48 and then died of another heart attack at age 58. After his first heart attack, he had no energy and then sat in his living room chair for 10 years watching TV. I say this to point out if you have a heart attack, which happens to both men and women, you won’t be able to serve your clients or your families.
Practice Pointer: To keep your bankruptcy practice growing strong, keep your heart growing strong.