Accountability: As a sole practitioner and or small office bankruptcy firm the problem with marketing is being accountable to someone for the tasks that need to be done. We all know what needs to be done in order to bring new people into the door. Whether it is blogging on your website or meeting new professionals that can refer business to you or just keeping in contact with former clients. These are tasks that have to be done.
In a small shop everything has to be done by one person or a handful of people, rather than a full staff at a big law firm. At the end of the day there may not be enough time to do everything. But marketing is important to the life blood of the firm. And to make sure you are doing your marketing duties, accountability is key.
Here are three tips to have accountability.
1. Have a written plan
Write down what you want to do. There is power in writing things down. If your goal is to write one blog post a week then write it down. Write it on a calendar. There is implicit accountability by just filling in a calendar square. The objective standard is in black and white. If the task was not done on that day, the calendar will show you. The calendar also serves as a monthly task organizer to look at your progress over 30 days.
of all the things that need to be done that day or that week, marketing should be towards the top of the list. Without marketing and the people that it brings in the door, there is no law firm. Write it down.
2. Do one thing a day
I run a small law office and I know everything that needs to be done. If I feel I have to do everything at once, I am overrun. I will not do anything then. My suggestion for bankruptcy marketing is to do one thing per day. It may be to write that blog post. It may be to call that accountant to go to lunch. It may be to write the speech for the fundraiser. Do one thing a day and then move on to your law firm tasks.
Marketing is not a sprint. Marketing your legal services is a marathon. A little each day adds up in the long run.
3. Pick an accountability partner
It is so easy to not do what you set out to do. If no one is watching you, the temptation is to cut corners. If someone is watching you, then there is less temptation to skimp or make excuses.
The trick is to have someone look out for you who has your best interests at heart and will hold you up to what you said you were going to do. Tell a friend or spouse what you want to accomplish that day or week. Then check in with the person. Often when we make a commitment with another person, the drive to not let the other person down pushes us to succeed.
If you do these three things you will reach your bankruptcy marketing goals.